Monetize
Unlocking revenue
Leverage the power of games and puzzles to unlock new revenue streams!
Monetize
Build your own revenue stream
By strategically monetizing games and puzzles on your platform, you can transform user engagement into a lucrative revenue stream, diversifying your income sources and enhancing the overall value proposition for your audience.
When it comes to monetizing game and puzzle content, two popular strategies are the freemium model and the channel approach:
- The freemium model offers a basic version of the game or puzzle for free, while providing additional features, levels, or content for a fee (premium version).
- The channel approach involves creating a puzzle/games channel and monetize this by offering a subscription to this specific channel
Both models have their strengths and can be effective strategies for generating revenue. Some platforms even combine elements of both models to optimize monetization and user satisfaction.
Case study
Our client success story
A prominent Nordic publisher sought to enhance user engagement and expand its subscriber base. Leveraging the popularity of games and puzzles, the publisher initiated a strategic shift to capitalize on this growing market while aiming to drive revenue through a premium business model. The publisher initiated their journey by offering a range of free puzzles and games, thereby attracting a substantial user base. This initial phase was crucial for building trust, fostering engagement, and understanding user preferences. Result:
- Subscriber Acquisition: An astounding 50% of all subscribers were acquired through the puzzle/game channel, highlighting its pivotal role in driving conversions.
- Engaged User Base: The initial free model led to a substantial increase in engaged users, laying the foundation for successful monetization efforts.
- Successful Monetization: Through the premium model, the publisher effectively monetized their engaged audience, turning a significant portion of free users into paying subscribers.
- Revenue Growth: The shift to a premium model significantly bolstered revenue streams, demonstrating the profitability of catering to a dedicated puzzle/game audience